Transparent pricing
Pay for automation, not assets
Wealthfront charges 0.25% AUM. Betterment 0.25%. We charge a flat fee for AI credits — you keep the rest.
On a $100K portfolio, we save you ~$250/year vs. traditional robo-advisors
Free
$
0
/mo
Connect your brokerage, monitor everything. No card required.
View-only mode
- Connect real brokerage (Plaid)
- Live portfolio dashboard
- Tax-loss harvest alerts
- Sector allocation view
- Auto TLH execution
- AI rebalancing
Founding Price
Pro
$
19
/mo
$19/mo regular
$
10
/mo
forever
AI executes for you. Set it, forget it.
15 AI credits / month
- Everything in Free
- Auto TLH execution
- AI rebalancing
- Conversational planning
- Priority execution
- API access
Most Popular
Founding Price
Power
$
49
/mo
$49/mo regular
$
25
/mo
forever
More credits, priority execution, deep analytics.
50 AI credits / month
- Everything in Pro
- Priority execution queue
- Portfolio analytics
- Performance benchmarks
- Tax optimization reports
- API access
Founding Price
Unlimited
$
99
/mo
$99/mo regular
$
50
/mo
forever
The full AI wealth OS with no limits and API access.
Unlimited credits
- Everything in Power
- REST API access
- Custom strategies
- Dedicated support
- Webhook notifications
- White-glove onboarding
The math is obvious
Wealthfront
$250+
on $100K @ 0.25% AUM/yr
Betterment
$250+
on $100K @ 0.25% AUM/yr
Fidelity Go
$350+
on $100K @ 0.35% AUM/yr
WealthPilot Power
$588
flat $49/mo — any portfolio size
Feature comparison
| Feature | Free | Pro | Power | Unlimited |
|---|---|---|---|---|
| Portfolio dashboard | ✓ | ✓ | ✓ | ✓ |
| Brokerage connection (Plaid) | ✓ | ✓ | ✓ | ✓ |
| TLH opportunity alerts | ✓ | ✓ | ✓ | ✓ |
| AI credits / month | — | 15 | 50 | ∞ |
| Auto TLH execution | — | ✓ | ✓ | ✓ |
| AI rebalancing | — | ✓ | ✓ | ✓ |
| Conversational planning | — | ✓ | ✓ | ✓ |
| Priority execution | — | — | ✓ | ✓ |
| Portfolio analytics | — | — | ✓ | ✓ |
| API access | — | — | — | ✓ |
| Custom strategies | — | — | — | ✓ |
| AUM fees | $0 | $0 | $0 | $0 |
Common questions
What counts as a credit?
Each autonomous AI action costs 1 credit: executing a tax-loss harvest (1 credit), triggering a rebalance (1 credit), or running an AI planning conversation (1 credit). Viewing your dashboard and portfolio data is always free.
Do credits roll over?
Credits reset at the start of each billing month. They don't roll over, but 15–50 credits covers most investors' monthly activity easily.
Can I cancel anytime?
Yes. Cancel before your next billing date and you won't be charged again. Your portfolio data stays accessible on the Free plan.
Are my brokerage credentials safe?
We use Plaid for brokerage connections — the industry standard used by Venmo, Robinhood, and thousands of others. We never see your login credentials.